“I need a logo.” A common opening statement when I kindly get introduced to a new client who is starting a new business or an overhaul for an old, dated logo. But what they unknowingly need is someone to assist them in developing their Brand.
This conversation is to enlighten that Brand goes beyond the logo. The term Brand is often misunderstood. By understanding the brand components, we can understand how these building blocks unify and individualize your Brand. And, strategically, why defining these brand ingredients establishes the essential foundation to mobilize your service or product with distinction. Setting you apart from “the other guy.”