In this time of economic uncertainty, what position should your company brand take in a time of crisis?
The creative landscape is flooded with template-oriented solutions: web design, icons, etc. While there is a place for premade systems & imagery, these mass-produced solutions are lacking any distinguishing characteristics, a huge detriment to promoting your individual brand.
Single-page websites can be beautiful solutions, incorporating simplicity and order with a streamline user-experience. But how do you know when a single-page website will satisfy your companies web presence needs? Let’s discuss the pros and cons of implementing a single-page site versus a multi-page site and see if it is the correct solution for your business.
Business is in motion, changing faster than ever before. We are all feeling the pressure to keep pace, and get noticed. Is your brand broadcasting for success?
Out of all the design disciplines that designmeister offers, be it logos, web design, or print collateral, it is package design that evokes the greatest emotion within the consumer experience. Putting forward your brand into a 3-dimensional form, you have now welcomed your consumer into the tactile transmission of your brand.
“I need a logo.” A common opening statement when I kindly get introduced to a new client who is starting a new business or an overhaul for an old, dated logo. But what they unknowingly need is someone to assist them in developing their Brand.
This conversation is to enlighten that Brand goes beyond the logo. The term Brand is often misunderstood. By understanding the brand components, we can understand how these building blocks unify and individualize your Brand. And, strategically, why defining these brand ingredients establishes the essential foundation to mobilize your service or product with distinction. Setting you apart from “the other guy.”
The difference between Branding and Marketing is frequently misunderstood, and this misunderstanding has a direct impact on how companies misdirect their sales efforts.
So, let’s shed some light on what Branding is, and what Marketing is, and how they play together for a successful cooperation in customer communication.
We’re all reaching for the same goal: to precipitate the flourishing of your company. So how do we go from creative concept to product reality and finish with a winning product?
With companies always trying to stretch their marketing dollars, while maneuvering good business decisions, how does one determine which solution is most favorable: a custom website or a template-based website?
When a client is ready for either a refresh or a complete overhaul of their website, the first order of business is to evaluate what is and what isn’t working on their current site. This site assessment among many things includes: site branding, site architecture, and site content.