In this time of economic uncertainty, what position should your company brand take in a time of crisis?
The creative landscape is flooded with template-oriented solutions: web design, icons, etc. While there is a place for premade systems & imagery, these mass-produced solutions are lacking any distinguishing characteristics, a huge detriment to promoting your individual brand.
Business is in motion, changing faster than ever before. We are all feeling the pressure to keep pace, and get noticed. Is your brand broadcasting for success?
“I need a logo.” A common opening statement when I kindly get introduced to a new client who is starting a new business or an overhaul for an old, dated logo. But what they unknowingly need is someone to assist them in developing their Brand.
This conversation is to enlighten that Brand goes beyond the logo. The term Brand is often misunderstood. By understanding the brand components, we can understand how these building blocks unify and individualize your Brand. And, strategically, why defining these brand ingredients establishes the essential foundation to mobilize your service or product with distinction. Setting you apart from “the other guy.”
The difference between Branding and Marketing is frequently misunderstood, and this misunderstanding has a direct impact on how companies misdirect their sales efforts.
So, let’s shed some light on what Branding is, and what Marketing is, and how they play together for a successful cooperation in customer communication.
Choosing a viable name for your business, your product, a company service, or a peripheral product like a company app can set you apart in a busy marketplace. A name is just one element of your brand, but it can serve as a significant player in the development and the flourishing of your brand.
With companies always trying to stretch their marketing dollars, while maneuvering good business decisions, how does one determine which solution is most favorable: a custom website or a template-based website?
Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks.