The creative landscape is flooded with template-oriented solutions: web design, icons, etc. While there is a place for premade systems & imagery, these mass-produced solutions are lacking any distinguishing characteristics, a huge detriment to promoting your individual brand.
We’re all reaching for the same goal: to precipitate the flourishing of your company. So how do we go from creative concept to product reality and finish with a winning product?
With companies always trying to stretch their marketing dollars, while maneuvering good business decisions, how does one determine which solution is most favorable: a custom website or a template-based website?
When a client is ready for either a refresh or a complete overhaul of their website, the first order of business is to evaluate what is and what isn’t working on their current site. This site assessment among many things includes: site branding, site architecture, and site content.
Hold on there… I know you see the word “budgets” in the title here and think, ‘No thanks, budgets are like talking about taxes, a bit boring.’ But keep reading, this short conversation could help you realize that project you keep on putting on the back burner…
While business leaders whom I work with are experts in their field, many are unfamiliar with a design process workflow, how a project unfolds and the deliverables from beginning to end. So, the intention of this post is to provide a general overview for the client, specifically focusing on website development, to help facilitate understanding and communication.
Choosing a viable name for your business, your product, a company service, or a peripheral product like a company app can set you apart in a busy marketplace. A name is just one element of your brand, but it can serve as a significant player in the development and the flourishing of your brand.
Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks.