08.26.2010
A common scenario when working with a small business, is to begin with their immediate design needs: a logo, establish brand guidelines, and then design their foremost marketing need at the time, whether that be a company brochure, a web site, or perhaps product packaging. After the initial push is complete, it is at this time to evaluate the budget and priorities for future projects. Read the rest of this entry »
02.17.2010
Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks. Read the rest of this entry »
09.18.2009
Well, we all know the correct answer to the “Paper or plastic?” question at the check-out counter, and that would be “Neither, I brought my own bag.” But what about the question of “Plastic or glass?” – packaging that is.
When advising clients on which choice to make when I am developing and designing a label for a product that demands shelf longevity, I have found that as of yet, there is no faultless answer to the question “Is plastic or glass the better solution for food packaging?” Read the rest of this entry »
09.18.2009
Periodically Eddie the Entrepreneur walks through the door excitedly announcing that he needs a brochure or a web site, eager to get his product out to the public eye. I always appreciate this wide-eyed enthusiasm and seemingly boundless energy of the enterpriser. After a little discussion I discover that Eddie does not have any kind of identity established (that’s OK, that’s a service designmeister can provide), but Eddie is surprised that the need of a logo for his new company is a fundamental necessity, and not just window trimming.
A logo is more than a random icon, it has a serious function, power-packed into a very small package. It is the foundation of your company identity, and with that it will effect how your future customer perceives you and your companies product & services. Read the rest of this entry »
