03.28.2012
Remember that lively new puppy you got a while back at the office? Even as a young pup he displayed fine qualities of loyalty and reliability. You named him Brand. You dressed him in that spiffy dog sweater with logo on it and sported him around town with his winning slogan collar.
In the beginning Brand got a daily walk and the attention he deserved. You were diligent about socializing Brand at the local dog park and showing off your new office pal around town. And you didn’t just stay local. You made sure he was exposed to national and international dog shows.
What have you done for Brand lately? Even though he is all grown-up he still needs training and a daily walk. Maybe it’s time for a hike into some new territory? Or maybe it’s time for a refresh for Brand at the groomers? Read the rest of this entry »
11.18.2011
Infographics are popular lately. And rightly so. They have the ability to convey a lot of information in one powerful swoop. By visually engaging your customers through graphs, charts, and diagrams, you can inspire and educate your customers
on the latest technology, service, or product of your company. It is also an excellent method to show how you measure up to your competition. When the information is displayed with clarity, accuracy, and efficiency, it can have a lasting impact. Memorable and credible. Expressing a sense of confidence about your product or service. Read the rest of this entry »
08.26.2010
A common scenario when working with a small business, is to begin with their immediate design needs: a logo, establish brand guidelines, and then design their foremost marketing need at the time, whether that be a company brochure, a web site, or perhaps product packaging. After the initial push is complete, it is at this time to evaluate the budget and priorities for future projects. Read the rest of this entry »
02.17.2010
Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks. Read the rest of this entry »
