02.17.2010
Working with a lot of small business owners, I accordingly have the pleasure to work with a lot of forward-thinking entrepreneur-types. It takes a lot of drive and persistence to run a business; in addition to a lot of passion, vision, imagination, and like it or not, the willingness to take risks. Read the rest of this entry »
09.18.2009
Well, we all know the correct answer to the “Paper or plastic?” question at the check-out counter, and that would be “Neither, I brought my own bag.” But what about the question of “Plastic or glass?” – packaging that is.
When advising clients on which choice to make when I am developing and designing a label for a product that demands shelf longevity, I have found that as of yet, there is no faultless answer to the question “Is plastic or glass the better solution for food packaging?” Read the rest of this entry »
09.18.2009
Periodically Eddie the Entrepreneur walks through the door excitedly announcing that he needs a brochure or a web site, eager to get his product out to the public eye. I always appreciate this wide-eyed enthusiasm and seemingly boundless energy of the enterpriser. After a little discussion I discover that Eddie does not have any kind of identity established (that’s OK, that’s a service designmeister can provide), but Eddie is surprised that the need of a logo for his new company is a fundamental necessity, and not just window trimming.
A logo is more than a random icon, it has a serious function, power-packed into a very small package. It is the foundation of your company identity, and with that it will effect how your future customer perceives you and your companies product & services. Read the rest of this entry »
