Recent Articles

June 8, 2017 Category:

Brand: Beyond the Logo

“I need a logo.” A common opening statement when I kindly get introduced to a new client who is starting a new business or an overhaul for an old, dated logo. But what they unknowingly need is someone to assist them in developing their Brand.

This conversation is to enlighten that Brand goes beyond the logo. The term Brand is often misunderstood. By understanding the brand components, we can understand how these building blocks unify and individualize your Brand. And, strategically, why defining these brand ingredients establishes the essential foundation to mobilize your service or product with distinction. Setting you apart from “the other guy.”

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October 19, 2016 Category:

Branding vs. Marketing

The difference between Branding and Marketing is frequently misunderstood, and this misunderstanding has a direct impact on how companies misdirect their sales efforts.

So, let’s shed some light on what Branding is, and what Marketing is, and how they play together for a successful cooperation in customer communication.

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September 12, 2016 Category:

Structuring the “Design-by-Committee” to be Victorious

We’re all reaching for the same goal: to precipitate the flourishing of your company. So how do we go from creative concept to product reality and finish with a winning product?

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