Out of all the design disciplines that designmeister offers, be it logos, web design, or print collateral, it is package design that evokes the greatest emotion within the consumer experience. Putting forward your brand into a 3-dimensional form, you have now welcomed your consumer into the tactile transmission of your brand.
List of Articles >
- Packaging: The Tactile Transmission of Your Brand
- Brand: Beyond the Logo
- Branding vs. Marketing
- Custom Website vs. Template-Based
- Three Common Mistakes in Website Content Strategy
- Benefits of Establishing Budgets
- Workflow for Website Development
- Word Up! The Power of a Name
- Refresh Your Brand!
“I need a logo.” A common opening statement when I kindly get introduced to a new client who is starting a new business or an overhaul for an old, dated logo. But what they unknowingly need is someone to assist them in developing their Brand.
This conversation is to enlighten that Brand goes beyond the logo. The term Brand is often misunderstood. By understanding the brand components, we can understand how these building blocks unify and individualize your Brand. And, strategically, why defining these brand ingredients establishes the essential foundation to mobilize your service or product with distinction. Setting you apart from “the other guy.”
The difference between Branding and Marketing is frequently misunderstood, and this misunderstanding has a direct impact on how companies misdirect their sales efforts.
So, let’s shed some light on what Branding is, and what Marketing is, and how they play together for a successful cooperation in customer communication.