Pacific Nutritional, a manufacturer of dietary supplements, needed a logo that was a heavy on the science since they are experts at product formulation, while still showing the source of their products and inspiration, plants.

Horwitz Photography needed a simple typographic solution that reflected his love of black and white and sienna prints.

Gutmann Consulting, a marketing firm focused on green business solutions. The tree reflects the stability of the company, while the leaves showing open to new growth, new concepts.

pixelingo, a web design studio, focusing on writing and content strategy. The logo pixels represent all the information and knowledge blossoming and coming into fruition.

Specializing in concrete forms and countertops. The logo contains a common element in the artists work of a diagonal seam, while still portraying the mass of the finished piece.

echinashields’ flagship product is an Echinacea-based cold and flu medicine. The flower petals in the dot of the i are creating a shield.

Branding guides can be very basic or comprehensive. This 80-page branding guide for Tektronix was most definitely the later. The guide was written and formatted not only for the designers who will be using the guide, but for the marketing team as well, to assure that quality control of the brand can be kept throughout all marketing and media materials. This detailed guide covered the basics of signature usage, color and font parameters, and grid formats, while also including various usage guidelines for over a dozen literature templates as well as do’s and dont’s on visual elements designed and created specifically for the Tektronix brand.

It was an privilege for me to be able to do this logo for my collegiate golf team, ASU, breast cancer walking group, in honor of Heather Farr and Missy Farr Kaye. If you’d like to make a donation to our breast cancer group, go to www.asuforefarr.com

What a fun project this was for Papoose Preschool and Infant Care. They needed a logo and a web header that represented their ecology-oriented daycare. Providing a green-focused environment like cloth diapers and daily nature hikes. The logo was kept to a one-color solution to help with keeping down future printing costs.